Tejas Desai, Founder & Communication Strategist
Mr. Tejas Desai, founder of Tark Interactive had started his career in 1993 as a media and technology consultant for a marketing and communications company. He has worked on various assignments of repute from organizations like Doordarshan-Ahmedabad, HRD Department-Delhi and ISRO-DECU-Ahmedabad apart from innumerable clients from private sector. In 1997 he started his own communications studio.
In the year 2002, after serving diverse client segments for almost a decade in all mediums of communication, he arrived at a point where he could distinctly see that the creative and technical professionals, including himself, were only selling 'art' and 'technology' to the business-clients which did have aesthetic appeal but was treacherously cut-off from real business objectives. Larger organizations due to their ample resources could pursue an overall marketing and communications approach but, for the smaller businesses these practices were well beyond their reach.
After continuously monitoring various areas of a business, he came to a conclusion that logic-driven communication plays the most vital role in success of a business. Wastage of resources has direct connection with the quality of communication, be it within the organization or with the market. Marketing being the most important yet, the most expensive process of a business needed to have high effectiveness with minimum wastage.
In the year 2005, keeping these observations in mind, he started a consulting firm BizDom360, with a basic philosophy that effective communication is the key to success. It was welcomed by his early clients since he could effectively translate the philosophy into action and subsequently into positive results. Due to his vast experience in all communication mediums he could keep the solutions practical, yet cost-effective.
Under Tark Interactive - the marketing wing of BizDom360, he offers logic driven communication approach with tried and tested methods of marketing evolved specifically for the small and medium scale businesses. He enjoys thriving associations with like-minded consulting professionals from various fields which forms a matchless team for the clients of Tark Interactive.
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Ankur Saxena, Marketing Consultant
A Post Graduate into Finance & Projects, an incisive professional with over fifteen years of experience in Education & Business Development in BFSI. Last assignment was with ABN Amro Bank as AVP & Head of Personal Banking – Gujarat. Has expertise in strategic planning, market plan execution, account management, pre-sales efforts with skills in P&L management, competitor and market analysis, staffing, management reorganization and targeted marketing. Was involved in 6 major distributions B2C start-up projects at national level, 3 projects were handled as project leader. |
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Vinayak Damle, Media Consultant
A media consultant with two decade long journey in space marketing of every possible medium including industrial periodicals, publications, newspapers, radio, television and events. This unique combination makes him an unmatched solution provider for any marketing drive. In his twenty year long career he has performed key roles in setting up Divya Bhaskar and DNA in the state of Gujarat and as station head, he served for MyFM Radio, Surat. |
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Ashini Shah, Process and Performance Management Consultant
Carrying over 15 years of work experience in various fields such as Management, Education, Administration, Business and specifically Project Development & Quality Improvement with Leading Edge Technology, Ashini is a Master of Business Administration (MBA,UK) and Master of Commerce (M.Com). Equipped with valuable skills like leadership, customer care, performance measurement, and achieving targets. Running a management consultancy as well as specializes in action based training. Teaching management subjects, coaching and mentoring performance at corporate plus various MBA institutes. Have taken training on Management Skills delivery on next level with Experiential Learning Methodology which implies - Learning by Doing. Integrate with organisations to improve the people and process performance achieving throughout business excellence. |
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Harekrishna Patel, E-Marketing Consultant
Harekrishna Patel, is an analyst. An MBA, specializing in Marketing and Graduate in Computer Applications. He has headed online marketing divisions in several corporate and managed B2B sites for lead generation, Ecommerce stores for sales maximization. He brings together over 8 years of experience in a variety of disciplines like SEO, usability analysis, user experience design, web analytics & measurement. He also serves in various international companies as SEO & usability consultant. He is member of Body of Usability Knowledge and Interaction Design Association. He is actively contributed to the communities like Webmaster World, SitePoint, Daniweb, Drupal, WordPress & MagentoEcommerce and sharing his expert opinions on various subjects. |
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\ tərk \ n. logic; making a logical judgement on the basis
of circumstantial evidences. |
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| 1. A branch of philosophy and mathematics that deals with the formal principles, methods and criteria of validity of inference, reasoning and knowledge. Logic is concerned with what is true and how we can know whether something is true. |
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A 'successful' marketing campaign only can bring a good number of inquiries but they won't get converted if they don't find a logical connection with the message they have seen in the campaign and the product. A marketing campaign is effective only if it generates relevant leads and their subsequent conversion into a 'sale'.
Marketing & Advertising can can generate 'curiosities' but the decision making happens usually happens only after the customer is fully convinced about the product. This process usually happens at the doorstep of your business. This is the most neglected area by many businesses. The dependency on the sales persons' capabilities push it further into a grey area and usually the management can't get the crucial information regarding the customers likes, dislikes, opinions and criticisms. These feedbacks and experience needs to be used in the immediate sales process as well as for all the earlier stages of marketing for improvement. An ideal sales process should 'show what the customers want, and disguise what they don't'. But only one person in an organization is capable of performing this simple yet magical task. The entrepreneur himself.
It's every entrepreneur's wish to replicate a couple of more like him. Tark Interactive of course can't produce a clone, but offers simplified tools and services that ensures an optimum performance at this very crucial aspect of marketing. More... |
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