\ tərk \ n. logic; making a logical judgement on the basis
of circumstantial evidences.
1. A branch of philosophy and mathematics that deals with the formal principles, methods and criteria of validity of inference, reasoning and knowledge. Logic is concerned with what is true and how we can know whether something is true.
Is only marketing enough?
A 'successful' marketing campaign only can bring a good number of inquiries but they won't get converted if they don't find a logical connection with the message they have seen in the campaign and the product. A marketing campaign is effective only if it generates relevant leads and their subsequent conversion into a 'sale'.
Marketing & Advertising can can generate 'curiosities' but the decision making happens usually happens only after the customer is fully convinced about the product. This process usually happens at the doorstep of your business. This is the most neglected area by many businesses. The dependency on the sales persons' capabilities push it further into a grey area and usually the management can't get the crucial information regarding the customers likes, dislikes, opinions and criticisms. These feedbacks and experience needs to be used in the immediate sales process as well as for all the earlier stages of marketing for improvement. An ideal sales process should 'show what the customers want, and disguise what they don't'. But only one person in an organization is capable of performing this simple yet magical task. The entrepreneur himself.
It's every entrepreneur's wish to replicate a couple of more like him. Tark Interactive of course can't produce a clone, but offers simplified tools and services that ensures an optimum performance at this very crucial aspect of marketing. More...
