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In absence of a long term logic driven marketing strategy and approach, following are the common marketing challenges for an entrepreneur.
• Time and Efforts invested yield less than 50% of desired results.
• More than 50% efforts of the most efficient personnel of an organization are consumed by marketing.
• An activity is planned in isolation, hence cannot reap cumulative benefits of other activities.
• Activities are planned without projecting targets in numbers.
• Activity is planned at the last moment with limited resources
• Activity achieves only visibility and fails to impact a prospect’s mind as desired.
• Reasons of failure remain unknown.
• Synergy between various mediums and marketing tools is not achieved.
• Due to overburden of marketing responsibilities, the entrepreneur cannot concentrate on other important areas of
his business. |
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With the above state of affairs, usually neither long term nor short term objectives are achieved to a market’s fullest potential. Tark Interactive’s logic-driven approach assures the following.
• A realistic brain-map of your client.
• Analytics of factors affecting a prospect’s decision making process towards your product/service.
• Completely logic-driven marketing strategy.
• Cut down 80% time of the management at Planning and Developing Marketing Activities.
• Management gets effective, logic driven marketing concepts and content for each of its marketing medium maintaining
a synergy and maximizing output from all such activities.
• Management saves substantially over a cost-effective media-plan to execute activities where complicated technology
and mediums are involved.
• Management avails services in content writing, visual designing and web-updates (static) under an unlimited plan.
• Management will be able to set realistic targets and road-maps for achieving sales in clientele of various segments.
• Management will be able to develop an original PR Plan where it can introduce ideas effectively keeping each in
complete sync with its Marketing Strategy. |
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\ tərk \ n. logic; making a logical judgement on the basis
of circumstantial evidences. |
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| 1. A branch of philosophy and mathematics that deals with the formal principles, methods and criteria of validity of inference, reasoning and knowledge. Logic is concerned with what is true and how we can know whether something is true. |
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A 'successful' marketing campaign only can bring a good number of inquiries but they won't get converted if they don't find a logical connection with the message they have seen in the campaign and the product. A marketing campaign is effective only if it generates relevant leads and their subsequent conversion into a 'sale'.
Marketing & Advertising can can generate 'curiosities' but the decision making happens usually happens only after the customer is fully convinced about the product. This process usually happens at the doorstep of your business. This is the most neglected area by many businesses. The dependency on the sales persons' capabilities push it further into a grey area and usually the management can't get the crucial information regarding the customers likes, dislikes, opinions and criticisms. These feedbacks and experience needs to be used in the immediate sales process as well as for all the earlier stages of marketing for improvement. An ideal sales process should 'show what the customers want, and disguise what they don't'. But only one person in an organization is capable of performing this simple yet magical task. The entrepreneur himself.
It's every entrepreneur's wish to replicate a couple of more like him. Tark Interactive of course can't produce a clone, but offers simplified tools and services that ensures an optimum performance at this very crucial aspect of marketing. More... |
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