About Us
In many businesses, decision-making often feels like navigating a maze—isolated, uncertain, and riddled with unintended consequences. Leaders are caught between day-to-day problem-solving and long-term vision, never fully sure if their decisions today will create contradictions elsewhere tomorrow. Without structured systems, defined roles, and strategic alignment, growth remains unpredictable, and scaling feels like a gamble.
At Tark Interactive, we bridge this gap with a dual approach. From the bottom-up, we address operational inefficiencies, streamline workflows, and ensure teams function with clarity. Simultaneously, from the top-down, we integrate governance, leadership alignment, and technology-driven frameworks to create a structured, future-ready enterprise. The result? A business that moves with confidence—no longer reactive, but proactive and built for long-term success.
With this Dual Approach, we bridge the gap between vision and execution, leading businesses to efficiency, profitability, and long-term growth.
Who We Work With
We partner with MSMEs, family-run businesses and growth-stage enterprises that are looking to:
- Grow sales
- Improve branding
- Eliminate operational inefficiencies
- Adopt technology and automation
- Standardize business processes
Our Mission
To enable businesses to harness their full potential by simplifying operations, optimizing systems, and implementing scalable strategies.
Our Approach
We work with a Dual Approach—balancing on-ground behavioral insights with high-level strategic direction. This ensures that every system, structure, and strategy we implement works in real-world scenarios and creates measurable impact.
Our Tech-stack
Our founders
Dedicated professionals driving our success
Tejas Desai
Partner
A business consultant, animator, filmmaker, and interactive content creator with 27+ years of experience in behavioral change and communication strategies. Works at the grassroots level to solve problems from the bottom-up.
Murali Nair
Partner
A corporate strategist with 30+ years of experience in business intelligence, process structuring, and enterprise solutions. Brings a top-down approach, aligning MSMEs with global standards.
Panel of experts
Aniruddh Desai
A seasoned ERP consultant with over 20 years of expertise in SAP and IT solutions. He specializes in helping businesses streamline operations and drive digital transformation.
"In 2010, people used to either stare in confusion or laugh at concepts like Car Detailing and Car Spa. We had to spend a lot of time on orienting the customers. Tark Interactive brought a buzz in the market with their unique approach. Their market survey gave us insight into how the luxury car owners tested our service through their smaller cars and compelled us to focus on small cars too. Another unique and more importantly a very very cost-effective idea was of placing a ‘memo notice’ on all the parked cars, across the city. The car owners were compelled to read the details of our services. In a nutshell, Tark Interactive ensured that the initial efforts were put in such an efficient manner that we did not have to spend any further on marketing. To say the least, we are in the 10th year of operation and we are still reaping the benefits of the efforts made by Tark Interactive in the first year of launch."
"In 2005-06, I had decided to scale up from a small business that I used to run from my cellar. I engaged Tejas to help us scale-up and leverage my business to the next level. His involvement wasn't limited to just visual branding, but in the business process where he helped us bring simplicity in operations as well. One of our goals was to free myself from getting involved at each stage of the production and with his process charts and graphical presentations he could show us the areas that could work without me. Based on his inputs we could redesign the process and worked on achieving the desired results. Personally he was a headstrong & opinionated person, sometimes difficult to deal with, but by and large, his catalytic inputs helped us build our business and work towards the strategic direction that we sought out to do."
"Getting a film on a product for Agriculture Industry viral is not a joke. The film Tark Interactive made for us has gone viral reaching 60,000 views on YouTube. Analytics reveal that the film is seen not only in India, it is seen all over the globe."
"We were pleasantly surprised by their unique ability to understand our business and the solutions they provide are always in total alignment of our business."
"Communicating with global industrial clients requires a thorough understanding of technology as well as human psychology. Only when one understands the business and decision-making processes of clients well, one can bring solutions. Tark Interactive has this unique ability with them. They are for us an inevitable part of our marketing team, working on specific solutions, not just an outside agency."
"In 1998 we made some videos with Tejas (Tark Interactive) which today also are memorable. If you want to get the best, give him absolute freehand, trust his competency, innovative ideas and he will deliver. Because he understands communication and he has a marketing sense as well. He is not just another creative stupid guy."